Suhas starrer Janaka Aithe Ganaka, directed by Sandeep Reddy, is slated for a grand release on September 7. Tollywood ace producer Dil Raju is presenting the film. Balagam producers Harshith and Hanista bankrolled this flick. The makers have arranged paid premieres in select locations on September 6.Today, Dil Raju participated in a press meet where he made interesting comments about paid previews.
Dil Raju said, “A percentage of audiences watch these paid premieres. If the reports are positive from them, it will benefit the film. Paid premieres are nothing but a promotional strategy. If the movie isn’t up to the mark, these premiere shows will cause more harm than good. The openings will be hugely affected if there is bad talk from premieres.”
Dil Raju added, “It is the producers’ call whether or not to arrange these paid premieres. But in my opinion, these special shows will do a world of good for small-budget films if the content is good. These days, we are in a confused state of mind about producing small-budget films. But Committee Kurrollu and Aay instilled confidence again to bankroll small films as well.”
